Different Types of Social Media Networks
Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback
- Social
networks—Connect with people
- Media
sharing networks—Share photos, videos, and other media
- Discussion
forums—Share news and ideas
- Bookmarking
and content curation networks—Discover, save, and share new content
- Consumer
review networks—Find and review businesses
- Blogging
and publishing networks—Publish content online
- Interest-based
networks—Share interests and hobbies
- Social
shopping networks—Shop online
- Sharing
economy networks—Trade goods and services
- Anonymous
social networks—Communicate anonymously
Social Networks:
Social Media are used to associate with individuals
(and brands) on the web. They help your business via branding, social
awareness, relationship building, customer service, lead generation, and
conversion.
Media sharing types of Social Media are used to find
and share photographs, live video, video and other kinds of media on the web.
- Snapchat
- YouTube
Discussion Forums are used for finding, sharing and
discussing different kinds of information, opinions, and news.
- Quora
- Digg
Bookmarking & Content Curation Networks:
Opting for such types of Social Media will help you
find out, share, discuss and save a variety of latest content and media that
are trending as well.
Consumer Review Networks:
Using Customer Review networks will help you find
out, share and review different information about a variety of products,
services or brands.
- Yelp
- Zomato
- TripAdvisor
Blogging & Publishing Networks:
These types of Social Media networks are used for
publishing, discovering and commenting on articles, social media blogs and
other content on the web.
- WordPress
- Tumblr
- Medium
Social Shopping Networks:
Find out all the latest trends in marketing or
crave to know the shopping tips then such types of Social Media channels are
for you.
- Polyvore
- Etsy
- Fancy
These types of Social Media networks are used for
connecting with other people who have the same sorts of hobbies or interests.
- Goodreads
- Houzz
- Last.fm
Whether you’re exploring new potential markets for
your business or just looking for new channels to connect with your customers,
there are many types of social media you can use. Some are pretty much
mandatory for any business; others are useful for a smaller subset of niche
businesses; and some you should steer clear of entirely.
Advantages of Social Media Marketing for Your Business
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
- Boost Organic Visibility
- Cost-Effective
- Gain Marketplace Insights
- Networking & Partnerships
- Track Your Competition
- Faster, Easier Communication
- Impress Potential Customers
- Customer Feedback
Disadvantages of Social Media Marketing for Your Business
- Competitors could study your business.
- You may have privacy or security issues.
- You are exposed to trolls.
- Your problems will be more visible.
- Some investment may be required.
- Qualified personnel is required.
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