Monday, October 14, 2019

Types of Social Media Networks and its Advantage and Disadvantages | Advantages and Disadvantages of social media


Different Types of Social Media Networks




Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback

  • Social networks—Connect with people
  • Media sharing networks—Share photos, videos, and other media
  • Discussion forums—Share news and ideas
  • Bookmarking and content curation networks—Discover, save, and share new content
  • Consumer review networks—Find and review businesses
  • Blogging and publishing networks—Publish content online
  • Interest-based networks—Share interests and hobbies
  • Social shopping networks—Shop online
  • Sharing economy networks—Trade goods and services
  • Anonymous social networks—Communicate anonymously

Social Networks:

Social Media are used to associate with individuals (and brands) on the web. They help your business via branding, social awareness, relationship building, customer service, lead generation, and conversion.

  • Facebook
  • Twitter
  • LinkedIn
Media Sharing Networks:
Media sharing types of Social Media are used to find and share photographs, live video, video and other kinds of media on the web.
  • Instagram
  • Snapchat
  • YouTube
Discussion Forums:
Discussion Forums are used for finding, sharing and discussing different kinds of information, opinions, and news.
  • Reddit
  • Quora
  • Digg

Bookmarking & Content Curation Networks:
Opting for such types of Social Media will help you find out, share, discuss and save a variety of latest content and media that are trending as well.
  • Pinterest
  • Flipboard

Consumer Review Networks:
Using Customer Review networks will help you find out, share and review different information about a variety of products, services or brands.
  • Yelp
  • Zomato
  • TripAdvisor

Blogging & Publishing Networks:
These types of Social Media networks are used for publishing, discovering and commenting on articles, social media blogs and other content on the web.
  • WordPress
  • Tumblr
  • Medium

Social Shopping Networks:

Find out all the latest trends in marketing or crave to know the shopping tips then such types of Social Media channels are for you.
  • Polyvore
  • Etsy
  • Fancy
Interest-Based Networks:
These types of Social Media networks are used for connecting with other people who have the same sorts of hobbies or interests.
  • Goodreads
  • Houzz
  • Last.fm



Whether you’re exploring new potential markets for your business or just looking for new channels to connect with your customers, there are many types of social media you can use. Some are pretty much mandatory for any business; others are useful for a smaller subset of niche businesses; and some you should steer clear of entirely.




Advantages of Social Media Marketing for Your Business


  1. Increased Brand Awareness
  2. More Inbound Traffic
  3. Improved Search Engine Rankings
  4. Higher Conversion Rates
  5. Better Customer Satisfaction
  6. Improved Brand Loyalty
  7. Boost Organic Visibility
  8. Cost-Effective
  9. Gain Marketplace Insights
  10. Networking & Partnerships
  11. Track Your Competition
  12. Faster, Easier Communication
  13. Impress Potential Customers
  14. Customer Feedback


Disadvantages of Social Media Marketing for Your Business


  1. Competitors could study your business.
  2. You may have privacy or security issues.
  3. You are exposed to trolls.
  4. Your problems will be more visible.
  5. Some investment may be required.
  6. Qualified personnel is required.




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