What
is it?
Pinterest is a social a network that allows users to visually share, and discover new interests by
posting (known as 'pinning' on Pinterest) images or videos to their own or
others' boards (i.e. a collection of 'pins,' usually with a common theme) and
browsing what other users have pinned. Using a visual orientation, the social
network is very much focused on the concept of a person's lifestyle, allowing
you to share your tastes and interests with others and discovering those of
likeminded people.
How to create a Pinterest Account?
Personal Account
Sign up for Pinterest
Sign up for Pinterest (https://in.pinterest.com/login/
)by creating a username.
If you create a new account rather than using Twitter or Facebook, Pinterest
will ask you to confirm your email address.
Your Pinterest username must be unique but you can change
it later. You can have three to five characters in your Pinterest username, but
no punctuation marks, dashes, or other symbols.
Next, go to your email inbox and look for the
confirmation message that Pinterest will have sent you. It should contain a
confirmation link that you must click on to go back to Pinterest.com and finish
signing up.
Setting up a Pinterest Account with
Facebook or Twitter
If you don't want to
create a Pinterest login, you must provide Pinterest with your login to either
your existing Facebook or Twitter account, including your personal login name
and password.
Your Pinterest Username Is Part of Your
Pinterest URL
Whatever Pinterest
username you choose will form the unique URL or web address for your Pinterest
page, such as http://pinterest.com/repute.agency
Pinterest
for Business
Companies that want to use
the image-sharing site can sign up for a special, free business account that
confers a few advantages, such as the use of buttons and widgets. Pinterest
offers a special https://in.pinterest.com/ireputeagency/
How to use a Pinterest Account?
First things first, you want to set up a Pinterest Business
account. Then, make sure your profile is optimized to reflect the tone of voice
and aesthetic of your brand.
Ensure your bio’s filled with plenty of relevant
keywords while reflecting your company's voice.
Add a board cover to your profile. These are
amazing for making your Pinterest account more cohesive with your brand.
You'll also need to opt for SEO-friendly board titles. Try to keep them short and snappy. Then, you can utilize the board's description section to insert more keywords and hashtags.
You'll also need to opt for SEO-friendly board titles. Try to keep them short and snappy. Then, you can utilize the board's description section to insert more keywords and hashtags.
2. OPTIMIZE YOUR WEBSITE IMAGES
You need to make it as
easy as possible for your website visitors to pin images from your web pages
onto their Pinterest boards.
You can do this by
installing Pinterest's 'Save Button' to allow users to save your images onto
their Pinterest account, with just a few simple clicks.
Rich Pins
Utilize rich pins. This
display pricing info makes them ideal if you're running an e-commerce store.
Alternatively, if you're running a blog, 'article pins' are just the ticket for
driving traffic.
3. STAY ACTIVE
Now you have everything up
and running; you need to stay active on Pinterest. You should continually
add content to your profile and assess what users are searching for. This way
you can provide the best possible content for your audience.
4. OTHER THINGS YOU CAN DO
There are a few other
things you can do to maximize your Pinterest efforts:
- Categorize your boards: When you do this, you
make it easier for users to find your pins. Not only does this result in increased engagement, but you may even score a few loyal followers.
- Find popular group boards. You can use a
resource like PinGroupie to identify these boards and contribute to these communities. This is fantastic for getting your brand out there.
- Add your logo to the bottom of all your images.
This helps to boost brand recognition.
All these ideas will undoubtedly help improve your Pinterest branding.
Reasons
You Should Be Using Pinterest for Business?
There are many reasons Pinterest is a
great opportunity for businesses. It will help you introduce your
business and blog to a whole new audience. One pin can lead to ten pins,
which can lead to another ten pins, and so on.
Pinterest converts more browsers into buyers.
Pinterest drives traffic.
Pins get you more inbound links.
User engagement is ridiculously high.
Pinterest integrates with your website,
Facebook profile, and Twitter account.
Discover what your audience loves.
- Increased
awareness
- Additional
blog traffic
- New
leads
- Increased sales
Disadvantages of Pinterest
Spam
Spam is also prevalent on Pinterest. Some companies try to bombard Pinterest users with affiliate shopping links and other link spam. This makes it somewhat harder for you to penetrate the market. It is possible to achieve customer trust, though
Reputation as Being a Hub for Food and Makeup Pictures
All social media networks have a reputation. For better or for worse, many assume Pinterest is overrun with makeup and food pictures. It’s true that more women than men typically use Pinterest, but that’s not a bad thing. It just means you have to segment your audience accordingly.
Pinning, Following, Scheduling and even un-following were never so easy on Pinterest. It even takes time to grow on Pinterest but not for me; I am using PinPinterest [com] for my Pinterest account automation. It can work for you 24*7 with its autopilot feature. You can even use it on the go due to its cloud storage facility.
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