Benefits to your Business by Using Facebook | How to create a Facebook Business Page

Facebook as one top the biggest social networking platform is rapidly gaining on Myspace in terms of total users and traffic. With more people exploring social networking sites, Facebook has become one of the prime online sources for marketing your business. People learn more about products, organizations, artists and world events through it. By creating Facebook business pages, it offers a distinctive marketing opportunity for businesses. Facebook pages can be created and promoted easily. 

How to create a Facebook Business Page? 

Step 1: Sign up

Go to facebook.com/business and click Create a Page in the top right-hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. 

Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.

When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.

When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.

Step 2. Add Pictures

Next, you’ll upload a profile and cover images for your Facebook Page.

You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.

If you’re a big brand, using your logo is probably a safe way to go. 

Your profile picture will appear as a square on your Facebook Page but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. 

Once you’ve chosen a great one, click Upload Profile Picture.

Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. 

This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.

Once you’ve selected an appropriate image, click Upload a Cover Photo.

Step 3: Explore your new Page

Ta-da! 

Your page is alive, albeit it extremely sparse. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.

Step 4: Add a short description

Step 5: Create your username

Step 6: Complete your about section

Step 7. Create your first post

Step 8: Start engaging

How to optimize your Facebook Page?

1. Add a call to action
2. Add a pinned post
3. Make the most of tabs
4. Like other Pages
5. Review your settings
6. Learn from Page Insights
7. Link to your Facebook Page from other web pages
8. Get verified

Now that you’ve set up your Facebook Page (and optimized it), manage your Facebook presence by using our Digital Marketing Service. We will help you to schedule posts, share videos, engage with followers, and measure the impact of your efforts.

Benefits to your Business by Using Facebook as a Social Media Marketing tool

1. Facebook pages enable to create a dialogue or interaction between users/customers and brands. It gives an opening to the companies to build and maintain relations with customers, whether new or current
2. When it comes to marketing of your business, Feedback from the customer is of vital importance. It helps you to understand what are the customer’s expectations and their buying behavior. This, in turn, helps you to market your business in a perfect way. Facebook allows users/consumers to post their feedback on the products directly. It helps the business to attract more attention. It also gives your company an opportunity to respond
3. As your Facebook business page grows its fan base, it helps in directing the traffic you get to your company website. Your Facebook business page also appears in the universal search results
4. Facebook provides brand exposure to a potentially new audience which then helps your business to position themselves in better and unique ways
5. Every time a Facebook user becomes a fan of your page, a notice is posted as a news item that can be viewed by everyone on his friend's list. It helps your business page to go viral on Facebook thus creating a base for acquiring new customers.